pr140.com

Journalists and public relations professionals are using Twitter because they love the efficiency of 140-character communications.

So why not reach out to them with a 140-character pitch? Odds are they'll know whether it's of interest to them in a matter of seconds.

Take the long URL of your press release as posted anywhere on the web, for example:

http://www.prnewswire.com/cgi-bin/stories.pl?
ACCT=104&STORY=/www/story/11-07-2008/0004920463&EDATE=

Pass that through http://www.pr140.com to get your short URL:

http://pr140.com/TTX

And you can then post it to Twitter:

http://pr140.com/TTX - Oh! What a Show! 2008 MTV Europe Music Awards Dazzle with Showstopping Performances

Journalists and other web watchers following you will see the pitch and journalists looking for leads can browse through a Twitter seach for #pr140

[+] pr140.com is brought to you by UK-based journalist George Hopkin. Follow him on Twitter here.